Sugarbird Teddy Monogram Collection 2024
Welcome to this season with our favorite pattern!
We envisioned the Teddy Monogram collection in the most beautiful, iconic, and elegant colors, with patterns and shades that have become unmistakable Sugarbird signatures. Our own Teddy plush bear will also be a constant presence throughout 2024, so it was a must-have in the launch collection. Alongside new silhouettes, we brought back signature pieces, complemented by exciting vegan leathers. Our campaign was photographed at the Wenckheim Castle in Szabadkígyós, a place close to our hearts, whose prestigious and elegant setting perfectly suits the collection.
I’ll take a look.
Sugarbird Beauty Concept 2023
What does Rihanna have to do with the Hungarian fashion brand? Another beauty sensation you can't miss!
Sugarbird has made perhaps its biggest announcement to date. Joining the ranks of leading international fashion companies, the Hungarian brand is expanding its range with beauty products. It had been suspected for months that they were preparing something, but perhaps no one expected the team led by Jagasics v. Csonka Hedvig to embark on an entirely new direction. Exceptional developments are behind the products, which will soon be available, and it has also been revealed that they are working, among others, with the company that manufactures Rihanna’s Fenty collection.
I’ll take a look.
Sugarbird Birds & Roses 2023
More than a lifestyle—the latest collection from the Hungarian brand
One of our country’s biggest fashion brands found the most extraordinary way to celebrate. This concept and debut are simply impossible not to love. The face of Sugarbird’s latest collection is the mother of owner and founder Hedvig Jagasics v. Csonka, Aunt Mici. She not only inspired the designers, but they also built the entire collection and its presentation around her: Sugarbird launched the Birds & Roses collection on Aunt Mici’s 70th birthday, with her herself as the face of the campaign.
I’ll take a look.
SugarbirdBudapest Monogram 2023
Dive into the world of stripe patterns and small prints
Don’t know what your must-have fall outfits should be? We do, and we’re showing you now. Sugarbird Budapest Monogram has burst onto the scene with new and iconic signature styles that you’ll want to add to your wardrobe immediately. We love that we can create complete
outfits from the collection, since every piece mixes and matches perfectly with the others—not to mention the accessories. To many people’s delight, the monogram belts are back again, and they’re practically essential for every outfit.
SugarbirdLola & Bugs Bunny Collection 2023
Lola and Bugs Bunny have returned to the Sugarbird team
“I am very proud that we are working together with Warner Bros. Discovery Global Consumer Products again. Sugarbird has always been a pioneer when it comes to unique collaborations, and it has previously benefited the brand to have globally famous characters as its faces. This time, too, we designed pieces inspired by Bugs Bunny and Lola Bunny, and we were excited to see our ideas come to life. The pink-and-black collection includes comfortable jogger sets, oversized and more fitted pieces, as well as the iconic signature styles that also make an appearance. – Jagasics v. Csonka Hedvig”
I’ll take a look.
SugarbirdBudapest Gold Monogram Collection 2023
The 23-piece Gold Monogram collection has arrived in classic style
A stunning autumn collection in both style and color palette, Sugarbird Budapest Gold Monogram consists of 23 essential pieces. The SB logo is an iconic element of the pieces, looking equally great in black and gold. The collection also includes two types of extra Orkán bags, as well as the perfect little dress, available in three different lengths: mini, midi, and just below the knee. One of the collection’s main attractions is undoubtedly the short Serien vest, which is the only reason we would jump straight into autumn right now.
I’ll take a look.
Queen & Basic collection 2023
Created with sustainability in mind.
Playing with the colors of the Earth, playing with Sugarbird’s signature styles. We love reinventing ourselves and always adding a new twist to the collections our customers look forward to most
. That’s what we’ve done with Queen and Basic, which is, in a way, the love child of our much-loved Queen and the Gang and Soft & Shape brands. We’re talking relaxed yet feminine pieces, clean Earth tones, and sustainable 100% cotton fabrics.
Sugarbird Matyó Collection 2023
International fashion success may await the Hungarian Matyó pattern.
It was an absolutely deliberate decision on our part to give the much-loved Czukormadár a new look, both in its visual identity and its image. Over the past few years, Czukormadár has become what one might call a well-known collection in Hungary—or rather, a concept in its own right—but we would like to make not only the matyó pattern internationally recognized, but also the term “matyó” itself within the fashion industry. We have proudly worked for many years with the embroidery created by the women of Mezőkövesd, as it is important to us to use the most authentic patterns and materials as our foundation. This was also the case with the Matyó 2023 autumn collection, which we naturally infused with Sugarbird’s signature style and are debuting in increasingly exciting silhouettes.
I’ll take a look.
Sugarbird Party 2023 collection
Sugarbird X MONYO Brewing Co.
We’re very excited about this collaboration with MONYO Brewing Co., because we’ve truly created a girly, authentic summer beer that is, above all, delicious. A great deal of preparation and work went into it. First, we had to dream up the recipe itself, which was finalized after numerous tastings and votes. The collaboration is accompanied by a special collection as well: our designer Ádám Baranyi’s PARTY collection. We had really been wanting to release styles again that would become staples at festivals and parties. Sparkle, radiance, confidence, and glamour define the collection.
I’ll take a look.Vegan Sugar Summer Collection 2023
Lemon, cherry, tomato and more…
Are you a recipe enthusiast? Look for Sugarbird’s secret ingredients for sour cherry pie, lemon lemonade, oriental cucumber salad, or olive tomato sauce on the labels of Vegan Sugar pieces! Wear the limited-edition sets from the Vegan Sugar collection
and enjoy the moments of summer!
Zsolnay Porcelain Summer Collection 2023
Iconic Zsolnay Cornflower
Inspired by Zsolnay Porcelain’s blue cornflower patterns, this collection, with its wonderful gold-thread embroidered appliqué labels, perfectly embodies the light and delicate woman! This collection was also produced in limited quantities, so you can consider yourself lucky if any style finds its way into your wardrobe.
I’ll take a look.
Czukormadár - Indigo-dye collection
Magical Blue-Dyeing Workshop
The latest Sugarbird Kékfestő collection was inspired by tiles created by the hands of renowned Hungarian artist RAPA 73.
Exciting styles, unique accessories, and the most beautiful shades of blue. These ultra-limited pieces promise perfect outfits for summer getaways.
Sugarbird X Pink Panther collection 2023
The Pink Panther is back
Our favorite pink cartoon character has returned once again. This year, Sugarbird’s prominent licensing partnership with the popular pink panther continues. Summer styles in the most beautiful shades of pink are still available in limited quantities.
I’ll take a look.
Sugarbird Polka-Dot Collection 2023
Classic dots
There are things that never go out of style. You’ll find classic polka dots and cuts in this collection. Truly summery outfits,
you’ll love!
Monogram Collection 2023
Our favorite pattern
The iconic Sugarbird monogram pattern suits every style. Choose your perfect pattern and experience exclusive Sugarbird moments with us!
I’ll take a look.
La Vie En Tulip Collection 2023
Flowering styles
The Zsolnay X La Vie en Tulip
capsule collection has arrived, featuring exceptional pieces adorned with the enchanting tulip paintings of contemporary
artist Adrienn Horváth-Gazsó. Choose the refined
patterns and signature silhouettes!
Festival Edition by Sugarbird 2023
Shine with us at festivals!
Put together
your own festival collection and take the sparkle with you! The latest Party
Collection pieces will be essential parts of your outfit—liven them up
with the exciting styles from the Pink Panther or Lace collections!
