The fashion show of the popular Hungarian fashion brand was full of surprises. The Budapest Central European Fashion Week took place during the first weekend of September, where Sugarbird also presented its spring/summer collection for next year.
Those lucky enough to attend Sugarbird’s SS24 collection show at BCEFW were treated to an exciting presentation full of surprises. The fashion company presented four different sub-brands: Sugarbird X Zsolnay, Sugarbird Budapest Monogram, Sugarbird Queen and the Gang, and Sugarboy, which will debut next year. One of the latter’s pieces was worn on the runway by none other than Schobert Norbika, alongside Panka Gesztesi. The young beauty walked the Sugarbird runway for the second time, having already appeared at the brand’s show two years ago. The models also carried original Zsolnay porcelains, and, to the audience’s great delight, huge fresh hydrangeas appeared on the runway as well. This time, the concept of the entire collection was built around pastel colors, so the show was given the name SUGARBIRD PASTEL WORLD. Sugarbird’s designers, Jagasics v. Csonka Hedvig, Miss KK, and Ádám Baranyi, thoroughly deserved the enthusiastic applause they received at the end of their presentation.
“The first part of the show featured Sugarbird X Zsolnay, dominated by pistachio green. Classic Zsolnay porcelain vases, plates, and cups once again served as our inspiration. It is especially interesting that parts of these objects were physically incorporated into some of the collection’s pieces. The presentation continued with our Sugarbird Budapest Monogram sub-brand, where the iconic Sugarbird bird came to life among pastel rainbows and light-blue clouds. For the finale, we deliberately prepared the iconic pastel-colored coats of Queen and the Gang, maintaining the concept from two years ago, when the black versions closed the show. We also revealed one of our biggest surprises: our Sugarboy brand, which will officially become part of Sugarbird next spring as well.” – said Jagasics v. Csonka Hedvig, founder and owner of Sugarbird.
The brand will therefore kick off next year with several major launches. However, there is good news for those eagerly awaiting the Sugarbird X Zsolnay SS24 pieces: a so-called pre-collection will be released this Christmas, designed to mix perfectly with the styles presented today. Adding to the excitement, the collection will also be accompanied by a limited-edition Zsolnay X Sugarbird porcelain set and a collection of porcelain accessories. Sugarbird’s team documented the preparations for the Budapest Central European Fashion Week show in a dedicated video series, whose episodes are well worth revisiting on the brand’s TikTok page.
