The fashion show of the popular Hungarian fashion brand was full of surprises. The Budapest Central European Fashion Week took place on the first weekend of September, where Sugarbird also presented its spring/summer collection for next year.
Those lucky enough to be there at the Sugarbird SS24 collection BCEFW show were treated to an exciting presentation full of surprises. The fashion company also presented four different sub-brands, Sugarbird X Zsolnay, Sugarbird Budapest Monogram, Sugarbird Queen and the Gang, and Sugarboy, which will debut next year, one of which was worn by none other than Schobert Norbika on the catwalk, alongside Panka Gesztesi. The young beauty was Sugarbird's catwalk model for the second time, as we had already seen Panka at the brand's show two years ago. The models also brought original Zsolnay porcelain with them, and to the great delight of the spectators, huge fresh hydrangeas also appeared on the catwalk. This time, the concept of the entire collection was built around pastel colors, which is why the show was given the fantasy name SUGARBIRD PASTEL WORLD. Jagasics v. Hedvig Csonka, Miss KK and Ádám Baranyi, the designers of Sugarbird, absolutely deservedly received a lot of applause at the end of their presentation.
“The first part of the show featured Sugarbird X Zsolnay, dominated by the pistachio color. Classic Zsolnay porcelain vases, plates, and cups were our inspiration again. It is particularly interesting that some parts of these objects were physically included in the pieces of the collection. The show continued with our Sugarbird Budapest Monogram sub-brand, where the iconic Sugarbird bird came to life among a pastel rainbow and light blue clouds. In the finale, we consciously created the iconic pastel-colored coats of Queen and the Gang, keeping with our concept from two years ago, when the black versions closed the show. We also unveiled one of our big surprises, our Sugarboy brand, which will also officially arrive in Sugarbird’s life next spring.” – said Jagasics v. Csonka Hedvig, founder and owner of Sugarbird.
The brand will therefore start the year with several big launches next year. However, the good news for those who are eagerly awaiting the Sugarbird X Zsolnay SS24 pieces is that a so-called pre-collection will be released this Christmas, which will be perfectly mixable with the styles just presented. Part of the exciting story is that a limited edition Zsolnay X Sugarbird porcelain set and a porcelain accessory collection will also be paired with the collection. The Sugarbird team accompanied the preparation for the Budapest Central European Fashion Week presentation with a special video series, the episodes of which are worth watching on the brand's Tiktok page.
