Sugarbird has announced that one of the world's most beloved couples, Bugs Bunny and Lola Bunny, will star in the Hungarian brand's fall collection this year, celebrating Warner Bros.' 100th anniversary. This is not the first time Bugs Bunny and Lola Bunny have appeared in the brand's collection, following an incredibly successful campaign launched in 2015. Fortunately, we can now see these iconic characters return to Sugarbird's world with another bold and unique design.
 
“I am very proud that we are working with Warner Bros. Discovery Global Consumer Products again. Sugarbird has always been a pioneer when it comes to unique collaborations, and it has always suited the brand to have globally renowned characters as its faces. This time, too, we designed pieces inspired by Bugs Bunny and Lola Bunny, and we were excited to see our ideas come to life. The pink and black collection includes comfortable jogger sets, oversized and more fitted pieces, as well as the iconic signature styles. Every woman will find a piece that suits her style. Welcome back to Sugarbird, Bugs Bunny and Lola Bunny!” said Hedvig Jagasics kontra Csonka, founder and owner of Sugarbird.
 
During its first 100 years, Warner Bros. has been home to bold, impactful storytelling, always with the aim of entertaining, informing and inspiring. As they celebrate their centenary in 2023, they are proud to continue this tradition and the founders' mission: CELEBRATING EVERY STORY. With Sugarbird's new collection, available in stores and online from the end of August ( www.sugarbird.com ), we are joining
the celebrations.
 
                                                                                                                              
About Warner Bros. Discovery Global Consumer Products:
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises and Experiences, extends the company's portfolio of entertainment brands and franchises into fans' lives around the world. WBDGCP works with the world's leading licensees across award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation and games studios, HBO, Discovery and Cartoon Network. Through its innovative global licensing and merchandising programs, retail initiatives and promotional partnerships, WBDGCP is one of the world's leading licensing and retail merchandising organizations. LOONEY TUNES and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s23)