Sugarbird has always been outstanding in terms of its collaborations, as we have seen many exciting capsule collections or licensing collaborations from them. This time, the latest big fashion hit was born together with the deservedly famous and long-standing Gerbeaud Café. On the one hand, they launched their joint collection, the announcement of which already aroused great interest, and on the other hand, one of the most impressive brand stores in the capital opened in the Gerbeaud House. The store is characterized by a unique environment and furnishings, where there was even a huge pistachio body lotion avalanche. At the private event, the invitees could also watch a salon presentation on October 16. Among the models, such exciting names appeared as Panka Gesztesi, Timi Gelencsér, Szabina Tápai, Lara Schobert, Milla Rea, Réka Nagy, Adél Jordán, Ági Aipli, or the face of the brand Maja Jagasics. However, the show was clearly won by Timi Gelencsér's dog, Füge. A true French feel surrounded the opening, which was officially opened by Hedvig Jagasics v. Csonka, founder and owner of Sugarbird, and Anna Niszkács, managing director and owner of the Gerbeaud group of companies.
"The Sugarbird X Gerbeaud collaboration is practically two-way. One of its main lines is our newest store, as it is no secret that one of the former ballrooms of the imposing Gerbeaud House has become the location of the downtown Sugarbird Brand Store. On the occasion of this, we also launched a joint capsule collection with the Gerbeaud team. It has been our long-standing dream to have the café become a patina motives and
decorative elements we move on to the clothes we designed. Many people might have thought that cakes would be featured on the pieces of the collection, but no. Specifically, the Gerbeaud We worked on the interior elements of the house with our designer-graphic designer Miss KK at the helm, to whom I would practically attribute the design of the collection, but this time I would like to highlight our entire design and graphic team, including Ádám Baranyi, Rebeka Blahó and
Kukli Katika. The so-called Titanic room of the Gerbeaud Café also joins the story, as we have furnished the venue with Kalotaszeg furniture, which has since become a permanent heritage exhibition. The aim of this is to incorporate our unusual motto, our mission of “bringing Hungarian into fashion” into this collaboration. We deliberately did not renew this furniture, it was practically a
The customer and guest who visits the store will have a nostalgic feeling and experience,” said Jagasics v. Csonka Hedvig.
The Sugarbird X Gerbeaud collection is now available online ( www.sugarbird.com ), and of course, the newest Sugarbird store, which is housed in the Gerbeaud Café. What will be the next step in this exciting collaboration? A joint cake?
