For fashion lovers, the coveted fashion week is clearly the most anticipated event of every semester. The Budapest Central European Fashion Week was held in the capital between August 26 and September 1, and on Sunday, Sugarbird also presented one of the main collections of SS25. The show held plenty of surprises, as we learned that the long-awaited collection will debut not only with clothes, but also with its own porcelain collection. The presentation was closed by Panka Gesztesi, with a mysterious message that raised questions.
It is not surprising that Sugarbird surprised its audience with a big bang again on the closing day of the Budapest Central European Fashion Week. The Sugarbird Porcelain collection was presented, and we could literally see a collection supplemented with porcelain. The presentation was surrounded by huge interest, among others, Erős Antónia, Liptai Claudia, Tápai Szabina, Schobert Lara and Németh Dorottya were also there. We got an almost classic closing chord at the end of the show, as the iconic Queen coats could not be left out this time either. Of course, a screw was put into the machine, and now the oversized styles were reborn in a clean white color, with a gold inscription on the back.
“The entire collection was completed in a month. We complicated our own lives, and not a little, because we had been planning to launch our own porcelain collection on the market for a very long time, which, let's face it, is a long and complicated process. Working on porcelain is a very complex job, it took a lot of energy from Adrienn Horváth-Gazsó and Virág Kis, with whom I was at an artist camp in Újkígyós when I received the news that we were going to Fashion Week. We immediately got down to work. We made our previous porcelain-inspired (Zsolnay) clothing collections by photographing the porcelain itself and using its creative. Now in our case we decided differently, we are first working with the drawing in vector form. We didn't have the opportunity to do this before, because the vector patterns were never colored. The whole process is very exciting now.
Of course, the entire Porcelain collection is about unique patterns, as Adrienn's imagination is reflected in the drawings. What is special is that the original sugarbird, native to Africa, finally appears on our patterns. I would add that when the brand was launched in 2007, we did not know that a sugarbird actually existed somewhere in the world, but we absolutely love the connection since then. It is a very beautiful bird, which we have now introduced in the collection. To the great joy of my colleague Miss KK, the Sugarbird bird is finally opening its wings.
It is exciting that Ádám Baranyi designed a lot of porcelain accessories, which the ceramist Kis Virág will also make for us. The buttons and key rings are all real porcelain on the clothes that the guests could see at the Fashion Week show. We are really looking forward to the spring when the collection will be enhanced with Sugarbird porcelain objects that we can actually use in everyday life. For example, a large pasta plate, an American coffee-sized mug or a muesli bowl. We do not necessarily want to come out with just a classic set.
We brought back a summer vibe at the show, inspired by the old 70s, thanks to the colors and graphics. We loved it.” - said Jagasics v. Csonka Hedvig, founder and owner of Sugarbird.
The Porcelain collection was created in collaboration with artists, with the addition of Adrienn Horváth-Gazsó and Virág Kis.
“Hedvig shared with me a dream she had more than a year ago, about how much she would like to have her own Sugarbird porcelain collection with clothes and porcelain objects…and if Hédi dreams, sooner or later it will definitely become a reality, the wonders of which she will share with the audience to the delight of all of us. I thought about three images: my idea, which was the peony painting on the occasion of our first collaboration with the Sugarbird brand, was given a burgundy-pink hue. I transformed this flower into a motif system. The second design was a monochrome, rewritten-stylized representation of traditional gentleman’s embroidery, playing with shades of blue and green. Finally, my third design was built around the real African sugarbird and the colorful African flowers in its environment. Of course, I imagined all of this on porcelain objects/shapes, with gold contours. I had no doubt that designer Ádám Baranyi and graphic designer Miss KK would once again they add that decisive plus to the realization of dreams, thanks to which the collection will come to life. All the dresses reflected the delicacy, fragility, femininity of porcelain, all with the freshness and unique design solutions characteristic of the Sugarbird image. The porcelain sugar bird spread its wings.” – we learned from Adrienn Horváth-Gazsó, the head of the Újkígyós Art Farm.
Ceramic artist Kis Virág created the special Sugarbird porcelain objects, with whom Adrienn Horváth-Gazsó created the final appearance of the images.
"I basically create alone, to compensate for this I occasionally teach and go to Adrienn's creative camp. It was far out of my comfort zone, but it was also an honor to see Sugarbird put us on a pedestal during the show. I tried to live every moment, to look into the eyes of the audience, where I received many appreciative looks. I was surprised at how well I managed to stand my ground in an otherwise foreign environment and world.
The creative process was not unfamiliar with tight deadlines and campaign-like work. It was more about the tension due to the valuable nature of the raw materials. Gold, porcelain, quality paints... these days it is not really typical for anyone to work with such expensive materials that represent value in the long term. Unfortunately, there are few people who are skilled at it. There are even fewer companies that invest in it. I tried to treat these raw materials with the greatest possible dignity, so that no waste is generated and every last gram of it becomes a beautiful, wearable, usable thing.” – said ceramic artist Kis Virág.
Panka Gesztesi closed the presentation, with the words “TO BE CONTINUED 09.23” written on the back, which we excitedly asked Jagasics v. Hedvig Csonka about.
"At the end of the presentation, we actually hid a date, which I'm going to give a little spoiler about. We're going to have a very exciting collaboration with the Gerbeaud team, and we're also going to open our newest brand store there on the Gerbeaud house site. Keep an eye on our platforms, because everything will be revealed soon." – Jagasics v. Hedvig Csonka
