We can definitely say that the team at the 18-year-old Sugarbird brand has managed to make Hungarian fashion. The iconic
Family, Love, Tradition, Hungary.
A few words that certainly characterize the celebration of the founding of the state
"Many people have probably noticed that in recent years I have regularly brought personal stories and experiences into the life of Sugarbird. This is absolutely conscious. I have shown where I come from, but I have also told you several times that, for example, my grandmother and father lent me money when I started my business. I grew up in Újkígyós, we have traveled there with the Sugarbird team for many of our collections, either to gain inspiration or for campaign photography, in October 2023 I surprised my mother with a special campaign photography for her 70th birthday. A family portrait was born, in a kind of classic way, which has been processed by many fashion houses, the most famous of which is perhaps Dolce & Gabbana's joint material with Madonna. I thought that the balance would be right if I also showed my husband's family to Sugarbird customers, since my father-in-law helped me in business at least as much as my own parents. I have a particularly good relationship with my mother-in-law, the whole family has always supported my business. Not to mention how much their values and lifestyle inspire me in my everyday life and in my work.
It is always very exciting to see the Zalaegerszeg region and the area where they live. It is close to my heart. When my husband Márk first introduced me to his family, I remember they were holding a grape harvest on Henye Hill, which I still have many fond memories of. That is why I imagined that the
We are combining our Jagasics family portrait photography with the state foundation day celebration and bread baking. We included the entire family in the photo material, my husband's sister, her children, my mother-in-law, my father-in-law, and my husband, and Maja, my daughter, needs no introduction, as she has been the face of the company for quite some time. The photo will be available from August 19th.
To the delight of many, we also brought back the iconic white dress to the collection, which is perhaps one of our most beautiful Sugarbird pieces ever. This style practically traveled half the world back then, and was also one of the big favorites of the famous Australian influencer, Micah Gianneli. Now we are showing this dress a little in reverse, as we are not releasing a solid color version, but a printed version. I am proud to say that we have managed to bring Hungarian into fashion over the past 18 years. We love Heritage, we love Hungary.” – said Jagasics v. Hedvig Csonka.
The Jagasics family proudly stood in front of the cameras
"I had a great time at the photo shoot and I'm especially glad that it could take place on our ancient estate."I really like the collection itself and the fact that practically the whole family got dressed up and was with us on this day. It was great to see and follow the journey of Sugarbird from its founding and it was great to see how dynamically it has developed from the very beginning. I am proud that Sugarbird is so successful and that they are planning collections like this latest one.” – said János Jagasics, father-in-law of Hedvig Jagasics v. Csonka.
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