It's no longer a secret that Sugarbird's latest topic to be covered is... csángó national costume, as an online fashion show gave the Hungarian brand the opportunity to unveil it in mid-February. The collection was immediately destined for success, which can be proven no better than the huge interest that greeted the unusual presentation. Knowing the maximalism of the Sugarbird team, this time too, a long research work preceded the birth of the collection, about which we can now learn all the details.
Sugarbird, which is celebrating its 16th birthday this year, has previously gifted us with reinterpretations of Hungarian matyó, Kalocsa Richelieu, Transylvanian Kalotaszeg or blue-painted patterns. Of course, we always received ready-made collections in which a special meeting of respect and art was felt. It is fantastic to see that this time too, the designers of the Hungarian brand have managed to elevate such a little-mentioned (at least in the fashion world, for sure) folk costume, such as the csángó. The only permanent, csángóethnographic exhibition presenting anyway In Újkígyós located in the building of the Ipolyi Arnold Folk High School. Imre Harangozo Through textile, wooden and ceramic objects collected by an ethnographer over many years, we can gain insight into the csángó culture. The founder and owner of Sugarbird, Jagasics v. Csonka Hedvig, was born in Újkígyós, which she proudly tells us about in her interviews. Imre Harangozó has already been helped by Sugarbird Kalotaszeg at the birth of the collection, as the csángó It also happened in the case of the topic.
"Újkígyós is a very important stop in my life filled with inspiration and creativity. For me and for my colleagues for quite some time now, it is an artistic place where we really get the inspiration we need for our work. We consider Imré Harangozó to be one of the best ethnographers on a national level, with whom we have had the opportunity to work together on various projects for many years. Previously, this was the Kalotaszegpreparation of our collection, but to be honest, I already knew that one day the csángó We also want to create with folk costumes. We used wonderful patterns as a basis, trying to make the end result spectacular. We deliberately did not use the original csángóWe didn't bring it back to the collection exactly, but the reimagined Sugarbird version. The red color is extremely dominant in this folk costume, and we also enjoyed using woven patterns, specifically our first stage is based on this, as the Csángó collection. The Berke line is also extremely exciting, with prints based on the traditional Berkecs pattern. It is particularly fortunate that one of my dear friends, Iulianna Ioja, was also born in Újkígyós, but csángó has roots in Hungary, and it is interesting to note that her heritage can also be seen in the Harangozó Imre Museum. We asked Iulianna's beautiful daughter, Emília, to be our muse for Sugarbird Csángó for our collection unveiling presentation.” – said Jagasics v. Csonka Hedvig.
THE csángó There are three main ethnic groups: the Moldavians csángók, the Gyimes csángók and the barca csángók. Their folk costumes are colorful and diverse, the characteristic features of which were approached in an exciting way by the Sugarbird team. There are pieces on which the different elements have been used in a clearly mixed way. csángó patterns of ethnic groups, since in the world of fashion the language of speech is free art. We are definitely in love with the styles of the collection and the overall result. It is great news that the first pieces are already available in Sugarbird stores and www.sugarbird.com In the Online Shop, but the next stages will arrive until June.
