Play with the colors of the Earth, play with Sugarbird’s signature silhouettes. Another exciting story is beginning in the life of the Hungarian fashion brand. The popular Queen and the Gang has already achieved numerous international successes as a standalone Sugarbird brand. Just think of the iconic extra-oversized jacket with the Queen lettering, which has been worn by celebrities including Céline Dion, Hailey Bieber, and Jennifer Hudson. This time, Queen and the Gang is also venturing into the world of sustainable materials and clean styles, making August simply perfect! A true “End of Summer Collection” has been born—its color palette is already preparing us for the approaching autumn, while its silhouettes keep us in summer. All at wallet-friendly prices. We already love the collection!

“We love reinventing ourselves and always adding a new twist to the collections our customers look forward to most. That is what happened with Queen and Basic, which is, in a way, the love child of our much-loved Queen and the Gang and Soft & Shape brands. We are talking about relaxed yet feminine pieces, clean Earth tones, and sustainable 100% cotton materials. In my opinion, the exciting oversized silhouettes will be the stars of the collection, and they are personal favorites of mine as well. They make everyday life comfortable, but they can also be the perfect choice for a girls’ weekend outing, since we designed every Queen and Basic piece to pair well with sneakers, slides, or high heels. We are offering the collection at highly accessible prices, but it is worth placing your orders quickly, as production was limited to extremely small quantities.” – said Jagasics v. Csonka Hedvig, founder and owner of Sugarbird.

The limited Queen and Basic collection will therefore be available from August 1 in the Sugarbird Online Shop. Our questions are simple: Which silhouette is your favorite, and which color will you choose?