It is true that the Sugarbird has been using Hungarian heritage items for many years, but this time the Matyó line has taken a new direction. The collection is very forward-looking, very international. It is heartwarming to see how the meeting of tradition and constantly changing fashion produces such a perfect end result.

We are grateful to Sugarbird team to elevate the matyó pattern to the prestigious and well-deserved place in today's fashion world, as thanks to the designer brand, Hungarian has become fashionable at home, and more and more people are looking for it abroad. This was exactly the personal mission of Jagasics v. Csonka Hedvig, the Sugarbird founder and owner. For more than a decade, he has been working to make his goal not just a dream, but a reality, which is why the Sugarbird its separate brand, the Czukormadár, whose story now enters a new level. Welcome to Sugarbird Matyó collection, the unveiling of which the brand did not leave to chance.

"It was an absolutely conscious decision on our part to give the much-loved brand a new look and image." CzukormadárIn Hungary, it has become a well-known collection, or rather a concept, in recent years. Czukormadár, but we would like to make not only the matyó pattern, but also the term matyó itself known internationally within the fashion industry. We have been proudly working together for many years on the work of the embroiderers of Mezőkövesd, as it is important for us to use the most authentic patterns and materials. This was also the case with the Matyó 2023 autumn collection, which of course Sugarbird We have dressed it up with style cues and are debuting in more exciting styles than ever. We asked Edina Kulcsár to photograph our campaign, with whom we worked together for the first time on this project. Edina felt like she owned the matyo from the very first minute, which is fully evident when you see the photos. We love Edina’s personality, her face and the fact that she is also proudly wearing our favorite pattern. Hungarian is already fashionable in Hungary, but we are doing everything we can to make it so internationally, and Edina’s international personal successes and, of course, her beauty can also contribute to this. Welcome in the MATYO paradise!” – said Jagasics v. Hedvig Csonka.

THE Sugarbird Matyó's 2023 fall collection is more than magic. It's not just the color combination that's love, but also the range of styles. Fortunately, the first pieces of the collection are already available on the website from July 17, but if you follow the brand's Social Media platforms, there's still a lot of excitement waiting for us. Red, purple, purple and yellow. That means the long-awaited collection arrives with original and reimagined color variations, sophisticated details, signature and brand new styles. Edina Kulcsár shines like a true fashion icon in the campaign photo, which we can see on numerous billboards across the country in the coming weeks. As we learned, the photo shoot was not an everyday one, as the former beauty queen had to pose in a pool full of extra cold water until the perfect result was achieved. Edina has participated in many photo shoots and handles such situations professionally.