We even get a sparkling beer for the number one party dress collection of the summer

Shine, sparkle, shine. We already know what your festival sets are this year and if you didn't like beer until now, we're changing that too. True to Sugarbird's tradition, they have come up with another great and unprecedented collaboration to our greatest joy. Sugarbird X Monyo beer was born and the party dress collection of the year was launched. It's almost certain that the Hungarian fashion brand and the latest girly refreshing drink will become a permanent member of our summer gatherings with friends this year.

It is not surprising that Sugarbird surprised us again with a big launch, because if there is one thing that is truly characteristic of their marketing, it is creative uniqueness. For weeks now, the lives of the brand's fans have been filled with excitement and speculation. Mysterious billboards have been popping up in various parts of the country, showing only the words Sugarbird and a logo resembling a crown. Many people speculated about a facelift, while others speculated about a beauty queen collection, but not many people realized the real meaning. Of course, the brand remained silent the whole time, and then suddenly the curtain fell. They are collaborating with one of Hungary's outstanding beer manufacturers, Monyo, which we are happy about for several reasons. On the one hand, we now know what our favorite refreshing drink will be for the summer, and on the other hand, we don't have to worry about what to wear to festivals and evening parties. So far, the first things that came to mind were iconic trends and collections such as matyó, i.e. Czukormadár or the crowned Queen and the Gang, if we were thinking of the Sugarbird brand. From now on, however, we will also identify party and festival sets with them. Sugarbird's PARTY collection with a capital letter has been born, in which we can find very feminine, very shiny pieces, full of wearable and almost obligatory styles. Our shine will only be enhanced by the Sugarbird X Monyo limited edition summer beer, because in addition to the girly flavors they have selected for the drink, for some mysterious reason even its texture is shiny.

“This collaboration with the Monyo beer factory is very exciting for us, as we have really created a girly, real summer beer, which is also delicious. We have had a lot of preparation and work behind us. First, we had to dream up the composition itself, which was finalized after numerous tastings and votes. Designing the label itself was also a serious process, as we wanted the image of both brands to be reflected on the product. I think we have created an absolutely strong end result, from now on we just have to enjoy it. The collaboration is accompanied by a special collection, the PARTY collection by our designer Ádám Baranyi. We really wanted to come out with styles that will become staples at festivals and parties again. The collection is characterized by glitter, shine, confidence and splendor. We once again asked Serbian photographer Dusan Petrovic to capture our campaign, so he went straight to Belgrade. we traveled to complete the series. We spent a very good few days there, and the Serbian models immediately fell in love with the collection. As I always say, let's dance, and let's enjoy this summer and shine!” – said Jagasics v. Csonka Hedvig, founder and owner of Sugarbird.

It's no exaggeration to say that Sugarbird has created one of the most exciting party dress collections, every single piece of which we want to see in our wardrobes and last but not least, we can't wait to taste the girly Sugarbird X Monyo beer. Both the collection (www.sugarbird.com), both drinks will be released on June 15th, but it's worth being very careful, as quantities are limited.