We even get a sparkling beer for the number one party dress collection of the summer
Shine, sparkle, shine. We already know what your festival sets are for this year and if you haven't liked beer yet, we're changing that too. The Sugarbird True to his custom, he came up with another great and unprecedented collaboration to our greatest joy. The Sugarbird X Monyo beer and the party dress collection of the year have been launched. It is almost certain that the Hungarian fashion brand and the latest girly refreshing drink will become a permanent fixture at our summer gatherings with friends this year.
It's no surprise that we were once again surprised by a big throw from Sugarbird, because if there is one thing that is truly characteristic of their marketing, it is creative uniqueness. For weeks now, excitement and speculation have been accompanying the lives of the brand's fans. Mysterious billboards have been popping up in various parts of the country, on which only one Sugarbird inscription and a logo resembling a crown. Many people speculated about a facelift, but some speculated about a beauty queen collection, but not many people realized the real meaning. Of course, the brand kept quiet the whole time, and then suddenly the veil fell. They are collaborating with one of Hungary's outstanding beer manufacturers, Monyo, which we are happy about for several reasons. On the one hand, we already know what our favorite refreshing drink for the summer will be, and on the other hand, we don't have to worry about what to wear to festivals and evening parties. So far, the first things that came to mind were iconic trends and collections such as matyó, i.e. Czukormadár or the crowned Queen and the Gang, if the Sugarbird we thought of a brand. From now on, we will also identify our party and festival sets with them. The Sugarbird PARTY collection with a capital letter, in which we can find very feminine, very shiny pieces, full of wearable and almost must-have styles. Our shine is only in the Sugarbird X Monyo's limited edition summer beer will enhance it, because in addition to the girly flavors they have selected for the drink, its texture is mysteriously shiny.
“This collaboration with the Monyo beer factory is very exciting for us, as we have really created a girly, real summer beer, which is also delicious. We have had a lot of preparation and work behind us. First, we had to dream up the composition itself, which was finalized after numerous tastings and votes. Designing the label itself was also a serious process, as we wanted the image of both brands to be reflected on the product. I think we have created an absolutely strong end result, from now on we just have to enjoy it. The collaboration is accompanied by a special collection, the PARTY collection by our designer Ádám Baranyi. We really wanted to come out with styles that will become staples at festivals and parties again. The collection is characterized by glitter, shine, confidence and splendor. We once again asked Serbian photographer Dusan Petrovic to capture our campaign, so he went straight to Belgrade. we traveled to complete the series. We spent a very good few days there, and the Serbian models immediately fell in love with the collection. As I always say, let's dance, and let's enjoy this summer and shine!” – said Jagasics v. Csonka Hedvig, the Sugarbird founder and owner.
It is no exaggeration to say that she has dreamed up one of the most exciting party dress collections. Sugarbird, every single piece of which we want to see in our wardrobe and last but not least, we can't wait to taste the girly Sugarbird X Monyo beer. All the collection (www.sugarbird.com), both drinks will be released on June 15th, but it's worth being very careful, as quantities are limited.
